Pro-bono clients are great because you’re generally given a much higher degree of what’s called “creative license.” This is an example of a piece of work my agency put out for a pro-bono client – a racetrack in rural MN. The idea behind the campaign was “speedy”. Imagine seeing this on the side of the road on your way up north to the cabin for the weekend. It made me giggle.

Two more after the jump.

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