Our world is filled with ads. They’re everywhere you are. It’s nearly impossible to browse the ‘net these days without seeing advertisements littering your favorite sites. Magazines are published solely for the purpose of selling ad space (one must wonder about the merit of the editorial content). But with the advent of technologies like TiVo, where one can skip the commercials, and pop-up blockers so you don’t even have to view the ads; not to mention government regulations like CAN-SPAM and do-not-call lists, advertisers increasingly have to find new and innovative ways to reach their audience.
Like competition or evolution theory, these forces drive the product to new heights. And I don’t mind it one bit.
Don’t forget to visit the site, too – at least do them the favor of counting you as an impression.