I was just on my way home this evening and I drove by Milios, formerly Big Mikes Super Subs, at Lake and Lyndale. They have a billboard above their building that changes out on roughly a monthly basis. Anyhow, their new add has a 30-something year old guy smiling at you, with a large headline that reads:

Cosmetic care, as authentic as you.

Am I reading into this too much, or is this a crack at the very same group of people they’re trying to acquire as customers? The ad was promoting Abbot Northwestern Hospital. I think they need a new agency.