... and I am somebody: August 2006 Archives

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August 26, 2006

A new pitch tactic

Ad agencies generally acquire new clients in one of two ways. Either the execs are in good through some networked relationship and the business is simply handed to them, or they go through a traditional pitch process, by which a review is conducted. A review starts with an request for proposal (RFP) being sent to several agencies. There are then 3 or 4 rounds of review, each resulting in agencies being disqualified, and finally ending with an agency being awarded the business.

Agency.com, an interactive shop with offices around the country, and a couple overseas, was pitching business from Subway - a client who in the past decade or so has gone through ad agencies every one or two years. Yet they have a lot of money, and agencies who pitch them hope to be the one who can hold onto the business, leda them in their thinking, and "do good work." As part of their spec creative, Agency.com created videos of their pitch process and posted them on the latest user-generated-content site - youtube.com. It's never been done before and has taken the industry a little by surprise.

And now they've pulled out of the pitch. Bummer that they wasted such a cool tactic on an account they're now no longer chasing.

Check out the video.

And read the blog that's been documenting the buzz around the work.

Posted by SparklesMpls at 07:35 AM | Comments (5) | TrackBack

August 25, 2006

JT is back

And I love viral marketing. JT himself sent me this email asking me to post this in my blog. Can you stand it?

src="http://admin.brightcove.com/viewer/federated.swf"
bgcolor="#ffffff"
flashVars="playerId=164988887&viewerSecureGatewayURL=https://services.brightcove.com/services/amfgateway&servicesURL=http://services.brightcove.com/services&cdnURL=http://admin.brightcove.com&playerTag=&autoplay=true&automatedPlay=&playAll=&maximized=&domain=embed&"

base="http://admin.brightcove.com" name="flashObj"
width="500" height="529"
seamlesstabbing="false"
type="application/x-shockwave-flash" swLiveConnect="true"

pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash">

Okay - so maybe JT doesn't know how to code very well. He's still hot!

Posted by SparklesMpls at 08:37 AM | Comments (1) | TrackBack

August 16, 2006

Booming for another year

Thanks to a reader, I've been informed that the Boom has renewed it's lease for another year and will remain open. Phew!

Posted by SparklesMpls at 08:24 AM | Comments (4) | TrackBack

August 11, 2006

Boom Boom no more?

Being in recovery, one might think it's strange that I'm writing about such an odd topic, but I'm an odd person - I'm allowed.

If you're gay and you've spent any time in Southern California, God help you if you haven't visited the Boom Boom Room - Laguna Beach's original gay bar.

In a former life I spent my share of evenings whooping it up at the Boom. There were always a mix of a few locals and many out of towners who all had one thing in common - a degree of "nice" you don't usually find in a gay bar - especially a gay bar in South Cali. The bar was a guaranteed good time, every time.

Nearly a year ago, a developer purchased the property that houses the Boom. He's intending to close the bar and turning the building into a botique hotel - ending a 60 year run as the west coast's longest established gay bar. An organization has been formed, a petition is making the rounds, and a website launched to cover the efforts being made to Save the Boom.

If you've ever spent time at the Boom, considering sending a letter to the city council and letting them know about the good times you've had in their city.